Dr. Chang-Dae Ham
Dr. Chang-Dae Ham has explored how consumers cope with hidden persuasion in digital, from the perspective of marketplace metacognition, social intelligence, persuasion knowledge, mind perception, and media literacy.
Dr. Chang-Dae Ham
Associate Professor of Advertising
Associate Head of Graduate Studies
Charles H. Sandage Scholar in Advertising Research
James W. Carey Faculty Fellow for Research at Institute of Communications Research (ICR)
330 Gregory Hall, 810 S. Wright St. Urbana, IL., 61801
Dr. Chang-Dae Ham is Associate Professor and the Associate Head of Graduate Studies at the Charles H. Sandage Department of Advertising, Charles H. Sandage Scholar in Advertising Research, and James W. Carey Faculty Fellow for Research at Institute of Communications Research (ICR) at the University of Illinois at Urbana-Champaign. In research, Dr. Ham has explored how consumers cope with hidden persuasion in digital, throughout the lens of consumers’ marketplace metacognition, social intelligence, persuasion knowledge, mind perception, and media literacy. Dr. Ham's research topics include, but are not limited to, consumers' coping mechanism with native advertising, online video advertising, online behavioral advertising, corporate social responsibility, and political advertising on social media. Currently, his research focuses primarily on consumers’ coping mechanism with data-driven advertising, algorithmic advertising, and artificial intelligence marketing.
Education
Ph.D., Journalism-Advertising, School of Journalism, University of Missouri (Advisor: Dr. Esther Thorson)
M.A., Advertising, College of Journalism and Communications, University of Florida (Advisor: Dr. Chang-Hoan Cho)
M.B.A., Marketing, School of Business, Yonsei University, Seoul, South Korea
B.A., Media Communication, College of Social Science, Hanyang University, Seoul, South Korea
Academic Appointments
Associate Head of Graduate Studies, 2023 – present
Charles H. Sandage Department of Advertising, University of Illinois at Urbana-Champaign
Director of Graduate Studies, 2020 – 2023
Charles H. Sandage Department of Advertising, University of Illinois at Urbana-Champaign
Associate Professor, 2018 - present
Charles H. Sandage Department of Advertising, Institute of Communications Research, College of Media, University of Illinois at Urbana-Champaign
Assistant Professor, 2010 – 2018
Charles H. Sandage Department of Advertising, Institute of Communications Research, College of Media, University of Illinois at Urbana-Champaign
Instructor of Record, 2008 – 2010
School of Journalism, University of Missouri – Columbia
Research and Teaching Assistant, 2007 – 2010
School of Journalism, University of Missouri – Columbia
Affiliations and Appointments
Associate Research Professor, Institute of Communications Research (ICR), UIUC
Associate Research Professor, Informatics, School of Information Science, UIUC
Executive Director, Global Executives Program of Advertising, UIUC
Associate Editor, International Journal of Advertising
Associate Editor, Asian Journal of Communication
Chair, Research Committee, American Academy of Advertising (AAA)
Chair, Special Topic, Advertising Division, Association for Education in Journalism and Mass Communication (AEJMC)
Chair, Professional Freedom & Responsibility (PF&R), Advertising Division, Association for Education in Journalism and Mass Communication (AEJMC)
Vice President, Korean American Communication Association (2015 - 2017)
Academic/Professional Memberships
American Academy of Advertising (AAA)
European Advertising Academy (EAA)
Association for Education in Journalism and Mass Communication (AEJMC)
International Communication Association (ICA)
Korean American Communication Association (KACA)
Korean Advertising Society (KAS)
Korean Academic Society for Public Relations (KSAPR)
Related Links
Chang-Dae Ham, Illinois Experts