Professional Experience
Prior to joining academia, Dr. Chang-Dae Ham worked in the advertising industry for ten years as an account executive, account planner, and Internet marketing consultant at LG AD (now known as HS AD), an in-house agency of LG Conglomerate and a major advertising agency in South Korea. During the time, Dr. Ham managed diverse integrated marketing communication projects for clients including LG electronics, LG fashion, LG-Caltex, LIG Insurance, Baskin Robbins and Dunkin Donuts, Wooribank, SK Communications and many others, collaborating with diverse domestic and international agencies, media, and digital partners such as Google Double Click (US), Naver (Korea), Dentsu (Japan), PCCW (Hong Kong), among others.
Related link: HS AD www.hsad.co.kr
Professional Appointments
Account Manager, Account Executive, Account Service Team (2003 – 2006), LG AD (now known as HS AD), WPP Group, Seoul, South Korea
Major clients: LG electronics (brand: Whisen; XCanvas; LGE Corporate etc.); SK communications (Cyworld.com; Nate On); Woori Bank; Kuk-sun-dang; etc.
Interactive Marketing Consultant, Internet Marketing Team (2001 – 2003), LG AD, LG Group, Seoul, South Korea
Major clients: LG electronics; LIG insurance; LG Fashion; LG-Caltex; Nike Korea etc.
Business Incubator, Corporate Business Strategy Team (2000 – 2001), LG AD, LG Group, Seoul, South Korea
Investing capitals to IT-based advertising startups; Founding and managing a joint venture of interactive advertising media agency with the PCCW (Hong Kong) in seven Asian countries (Korea; China; Australia; Taiwan; Japan; Hong Kong; & Singapore)
Junior Account Executive/Planner, Account Service Team (1997 – 2000), LG AD, LG Group, Seoul, South Korea
Major clients: Baskin Robbins 31; Dunkin Donuts; LG Fashion (Brand: Calvin Klein; DAKS; TNGT; Maestro; Hazzys, etc.); Daehan Investment Trust; Dongkook Pharmaceuticals; JW Pharmaceuticals, etc.
Professional Awards and Honors
2005 Korea Advertising Awards (Account: LG Electronics – Television brand; Role: Account Manager), Silver prize, Korea
2005 Kyung-Hyang Daily Advertising Awards (Account: LG Electronics – Air conditioner brand; Role: Account Manager), Grand Prix, Korea
2005 Advertising Awards of Consumer’s Choice (Account: LG Electronics – Air conditioner brand; Role: Account Manager), Gold prize, Korea
2004 Korea Advertisers’ Association Awards Account: (LG Electronics – Air conditioner brand; Role: Account Manager), Silver prize, Korea
2004 Account Executive (AE) of the Year, LG AD, Korea
1999 Korea Advertising Awards (Account: Baskin Robbins 31; Role: Assistant Account Executive), Silver prize, Korea