Awards and Recognitions

Endowed Research Fellowship and Scholarship

Charles H. Sandage Scholar in Advertising Research, Charles H. Sandage Department of Advertising, University of Illinois at Urbana-Champaign, 2023-2025

James W. Carey Faculty Fellow for Research, Institute of Communications Research, University of Illinois at Urbana-Champaign, 2021-2023

Honors, Recognitions, and Awards in Research

2023 Best Reviewer Award, International Journal of Advertising, recognized at the International Conference on Research in Advertising (ICORIA), Annual conference, European Advertising Academy

2023 Best Paper of the Year, 2022, Journal of Interactive Advertising, recognized at the Annual Conference of American Academy of Advertising (AAA), Denver, CO.

2022 Most Influential Articles in 2021 by the editors of journals of the American Academy of Advertising (AAA)

2022 Best Paper of the Year, 2021, Journal of Current Issues & Research in Advertising, recognized at the Annual Conference of American Academy of Advertising (AAA), St. Petersburg, FL.

2022 Best Paper of the Year, 2021, Journal of Interactive Advertising, recognized at the Annual Conference of American Academy of Advertising (AAA), St. Petersburg, FL.

2021 Best Research Paper, 2nd place, Global Colloquium, Korea Advertising Society (KAS), Kangwon-Do, Korea

2019 Research Fellowship Award, American Academy of Advertising (AAA), Annual conference, Dallas, TX.

2018 Top faculty research paper, open research category, Advertising division, 2nd place, Association for Education in Journalism and Mass Communication (AEJMC), Annual conference, Washington D.C.

2017 The fourth most read/downloaded article of the year in 2016, International Journal of Advertising, recognized at the International Conference on Research in Advertising (ICORIA), Annual conference, European Advertising Academy, Ghent, Belgium.

2017 Top faculty research paper, Advertising division, 3rd place, Association for Education in Journalism and Mass Communication (AEJMC), Annual conference, Chicago, IL.

2016 The second most read/downloaded article of the year in 2015, International Journal of Advertising, recognized at the International Conference on Research in Advertising (ICORIA), Annual conference, European Advertising Academy, Ljubljana, Slovenia.

2015 Top faculty research paper, Public Relations division, 4th place, Association for Education in Journalism and Mass Communication (AEJMC), Annual conference, San Francisco, CA.

2014 Top faculty research paper, Advertising division, 3rd place, Association for Education in Journalism and Mass Communication (AEJMC), Annual conference, Montreal, Canada.

2012 Top faculty research paper, Mass Communication & Society division, 4th place, Association for Education in Journalism and Mass Communication (AEJMC), Annual conference, Chicago, IL.

2011 Top faculty research paper, Advertising division, 2nd place, Association for Education in Journalism and Mass Communication (AEJMC), Annual conference, St. Louis, MO.

2009 Top research paper in Scholar-to-Scholar session, International Communication Association (ICA) Annual conference, Chicago, IL.

Honors, Recognitions, and Awards in Teaching

Recognized as a Career Influencer in the 2020 Chancellor’s Report of Illini Success by 2019 graduating class, University of Illinois at Urbana-Champaign

Teachers Ranked as Excellent by their Students, University of Illinois at Urbana-Champaign:

Spring 2013, Spring 2015, Fall 2015, Fall 2016, Summer 2020, Fall 2020, Spring 2021, Fall 2021; Summer 2022

Faculty Excellence in Teaching award in 2014*, Charles H. Sandage Department of Advertising, College of Media, University of Illinois at Urbana-Champaign (*The award is endowed to one excellent teacher in the department)

Honors, Recognitions, and Awards in Professional Works

2005 Korea Advertising Awards (Account: LG Electronics – Television brand; Role: Account Manager), Silver prize, Korea

2005 Kyung-Hyang Daily Advertising Awards (Account: LG Electronics – Air conditioner brand; Role: Account Manager), Grand Prix, Korea

2005 Advertising Awards of Consumer’s Choice (Account: LG Electronics – Air conditioner brand; Role: Account Manager), Gold prize, Korea

2004 Korea Advertisers’ Association Awards Account: (LG Electronics – Air conditioner brand; Role: Account Manager), Silver prize, Korea

2004 Account Executive (AE) of the Year, LG AD, Korea

1999 Korea Advertising Awards (Account: Baskin Robbins 31; Role: Assistant Account Executive), Silver prize, Korea