Teaching
Dr. Chang-Dae Ham has been invited to present his research and creative endeavors in a variety of occasions. He was the opening keynote speaker at Digital Marketing Summit (DMS) Korea, the theme of which was "Meet the Future of Marketing." Dr. Ham's presentation, "Data, Technology, and Digital Advertising Ecosystem in 2020: Changes, Challenges, and Opportunities," focused on current issues in consumer privacy, government regulations, and their impacts on shaping the future of the advertising ecosystem (see the photo above).
DMS Korea is the biggest and the most influential marketing conference in Korea, featuring innovative industry experts from many countries as session speakers, such as CMOs in GM, Lego, Nike, Burger King, Nestle, and Volvo. In DMS Korea 2020, more than 1,000 industry experts from marketing, information technology, media, and advertising participated.
Related link: "Ham delivers keynote at Digital Marketing Summit"
Teaching Experience
The central tenet of Dr. Ham's teaching is creating an interactive learning environment where students are major players through active engagement and voluntary participation. Dr. Ham's primary role is to evoke students’ intellectual curiosity, encourage them to actively participate in the learning process, and guide them to achieve the learning objectives. The core of successful learning is students’ intrinsic motivation and enthusiastic attitudes. Thus, the environment helps students realize that authentic learning is not just achieved by the professor’s knowledge but also by their voluntary engagement in the learning process. In order to create such an environment, Dr. Ham has learned, developed, and applied effective skills and methods tailored to each level from undergraduate to graduate to professional.
Courses, Seminars, and Instructional Units Taught
University of Illinois at Urbana-Champaign - undergraduate courses
ADV 490, Customer Experience and Business Consulting (2024 Fall)
ADV 360/460, Innovations in Advertising
ADV 491, Advertising Management and Planning
ADV 483, Audience Analysis – Media Planning
ADV 400/490, Digital Advertising
ADV 281, Advertising Research Method
University of Illinois at Urbana-Champaign - graduate courses
ADV 590, Customer Experience and Business Consulting (2024 Fall)
ADV 581, Quantitative Research Method in Advertising
ADV 587, Advertising Graduate Seminar I
ADV 590, Innovations in Advertising
ADV 590, Digital Advertising
University of Missouri - undergraduate courses
J4970, Strategic Campaigns: instructor of record
J4262/7262, International Advertising: instructor of record
J4270/7270, Communication Research Methods: teaching assistant
Supervisions of Students
Ph.D. Students
Dissertation Advisor
Chung, UnChae, Ph.D. student, Institute of Communications Research, in progress.
Kim, Woojin, Ph.D. student, Institute of Communications Research, in progress.
Heo, Seo Jeong, Ph.D. student, Institute of Communications Research, in progress
Dissertation Committee member:
Oh, Sang-Do, Ph.D. student, Institute of Communications Research, completed in 2011.
Ahn, Regina, Ph.D. student, Institute of Communications Research, completed in 2019.
Tian, Kat, Ph.D. student, Institute of Communications Research, completed in 2018.
Yao, Jiachen Lulu, Ph.D. student, Institute of Communications Research, completed in 2022.
MS Students
Thesis/Project Advisor:
Ahn, Regina M.S. thesis advisor, completed in 2014
Nyarko, Akua, M.S. thesis advisor, completed in 2017
Williams-Beeler, Kieshana, M.S. thesis advisor, completed in 2019
Ayoung Seok, M.S. thesis advisor, in progress
Lui, Andie, M.S. project advisor, completed in 2020
Chu, Hang, M.S. project advisor, completed in 2020
Xuan, Jane, M.S. project advisor, completed in 2021
Lu, Yukun, M.S. project advisor, completed in 2022
Lee, Dongchan, M.S. thesis advisor, in progress
Park, Seil, M.S. thesis advisor, in progress
Arreazola, Catherine J. M.S. project advisor (in progress)
Fukada, Masashi Justin M.S. thesis advisor (in progress)
Thesis Committee member:
Ryu, Sann H., M.S. student, thesis committee member, completed in 2014
Liu, Eric Xinyang, M.S. student, thesis committee member, completed in 2014
Bei, Xiao, M.S. student, thesis committee member, completed in 2017
Shen, Doreen Jie, M.S. student, thesis committee member, completed in 2018
Yang, Rachel Irene, M.S. student, thesis committee member, completed in 2018
Chen, Crystal Chen, M.S. student, thesis committee member, completed in 2018
Sobolev, Victoria, M.S. student, thesis committee member, completed in 2018
Moore, Alexus, M.S. student, thesis committee member, completed in 2022
Subedi, Prativa, M.S. student, thesis committee member (in progress)
Independent Study Supervision (Graduate students):
Zhu, Xuan, MS student, Fall 2011
Rhee, Christina, MS student, Spring 2012
Chen, Wei-Fen, PhD student, Fall 2012
Yoon, Gunwoo, PhD student, Spring S013
Ryu, Sann, MS student, Fall 2013
Huan, Yudi, MS student, Spring 2014
Qiu, Xuan, MS student, Spring 2014
Ahn, Regina, PhD student, Fall 2014
Zheng, Anlan, PhD student, Fall 2014
Ahn, Regina, PhD student, Fall 2016
Pham, Giang Vu Hang, PhD student, Spring 2018
UnChae Chung, PhD student, Fall 2019; Fall 2020
Woojin, Kim, PhD student, Fall 2021
Debsree, Pande, MS student, Fall 2021
Shan He, MS student, Spring 2022
Seo Jeong Heo, PhD student, Spring 2022
UnChae Chung, PhD student, Spring 2022
Woojin, Kim, PhD student, Spring 2022
Yangjingdong Hu, MS student, Fall 2022
Undergraduate Students
James Scholar Projects/Independent Studies Supervision:
Kory, Michele, Fall 2011
Hugh, Allyson, Fall 2011
Lenzen, Michelle, Fall 2011
Cho, Heather Hyunjoo, Spring 2011
Watson, Danielle, Spring 2011
Lee, Jungmin, Spring 2012
Angwara, Sae-Han, Spring 2013
Hong, Yoon Ji, Spring 2013
Bolsen, Daniel, Fall 2014
Pipathsouk, Sophia, Fall 2015
Yoo, James, Fall 2015
Borza, Jenna, Spring 2016
Gacek, Natalie, Spring 2016
Falk, Jenna, Fall 2016
Ding, Anni, Fall 2016
Cress, Natalie, Fall 2017
Bass, Racheal, Fall 2017
Han, Grace, Fall 2017
Kalsto, Abigail, Spring 2019
Paulson, Karli, Spring 2019
Chang, Pauline, Spring 2019
Mangan, Madison, Fall 2019
Mason, Hayley, Fall 2020
Maggie McDermott, Spring 2021
Payton H. Moyzis, Spring 2021
Justyne Go, Spring 2021
Mackenzie Lyerla, Fall 2022
Sasha Olevsky, Fall 2022
Wilbur, Megan, Spring 2023
Huang, Sizhe, Spring 2023
Invited Talks, Lectures, and Keynote Presentations
External presentation/lecture/keynote speaking
Keynote speech, Global Scholar Series, ‘Exploring How Consumers Cope with Hidden Persuasion: Role of Artificial Intelligence as a Persuasion Agent,’ Korean Academic Society for Public Relations, Pusan, Korea 2023.4.
Invited research talk, Global Scholar Series, ‘Exploring How Consumers Cope with Persuasion in Digital: Triangulation Approach,’ Institute of Communication Research, Seoul National University, Seoul, Korea 2022.5.
Invited lecture, The Creative Talk Series, ‘Strategic Campaign Planning in Digital: Application of Consumer Journey Model,’ School of Communication and Media, Ehwa Womans University, Seoul, Korea 2022.5
Keynote speech, Meet the Future of Marketing, ‘Data, Technology, Privacy, and Advertising Ecosystem in 2020: Business Opportunities in the Era of Digital Transformation,’ Digital Marketing Summit (DMS) 2020, COEX, Seoul, Korea, 2020.7.
Keynote speech, 2020 Changes & Challenges in Social Science, International Research Symposium, Digital Information Technology & Mind, Pusan National University, Pusan, Korea, 2020.1.
Invited talk, International teaching, special topic session, presentation, (Professional teaching program), American Academy of Advertising annual conference, Minneapolis, MN., 2016.3.
Invited talk, Colloquium, Institute of Communication Research, Seoul National University, Seoul, Korea 2015.7
Invited talk, Global teaching, special topic session, presentation, (International advertising ‘Speed Dating’), American Academy of Advertising annual conference, Albuquerque, NM., 2013.3.
Internal presentation/lecture/keynote speaking
Invited research talk, Hub for Brand Innovation and Advertising Technology, UIUC, 2023.3
Guest lecturer, ADV587 Graduate seminar, UIUC, 2010.10; 2011.10; 2013.10; 2017.10; 2019.10
Guest lecturer, MDIA 572 Doctoral pro-seminar II, ICR, UIUC, 2012.2
Guest lecturer, CS498 Emerging media, UIUC, 2014.2
Guest lecturer, ADV597/497, Pro-seminar, UIUC, 2014.11; 2015.11; 2016.11; 2017.11
Invited presentation, International Advertising Student Club, UIUC, 2015.2; 2017.2
Invited instructor, Global Advertising Executive Program, UIUC (2011 – 2014)
‘New Models of Communication Planning for Digital Age’ (2011.7)
‘Digital Advertising Strategy: How to Approach Consumers in Digital’ (2012.7)
‘Theories, Models, and Applications to Approach Consumers in Digital Era’ (2013.7)
‘How Advertising Works in Digital: Persuasion Theories to Smart Consumers’ (2014.7)